We Are Amity CIC

𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗦𝘆𝘀𝘁𝗲𝗺 (𝗪𝗶𝘅 + 𝗩𝗲𝗹𝗼)

𝗬𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗲𝗱𝘂𝗰𝗮𝘁𝗲𝘀 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 — 𝗻𝗼𝘄 𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗮𝗽𝘁𝘂𝗿𝗶𝗻𝗴, 𝗾𝘂𝗮𝗹𝗶𝗳𝘆𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗶𝗻𝘁𝗼 𝗯𝗼𝗼𝗸𝗲𝗱 𝗰𝗮𝗹𝗹𝘀 𝗮𝗻𝗱 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀. 𝗧𝗵𝗮𝘁’𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗮𝘁 𝗺𝘆 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗦𝘆𝘀𝘁𝗲𝗺 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗳𝗼𝗿.

Hi Emily,

First, huge appreciation for the outstanding work We Are Amity is doing — turning the Reducing Parental Conflict extension into real workforce confidence and better outcomes for children.

With your 14 April conference fast approaching, now’s the perfect moment to turn that momentum into booked calls and demos.

Your website already has strong credibility and valuable content but right now it functions mostly as an informational brochure. Practitioners and Local Authorities visit, read about your resources, Circulus, and training… and then leave without taking any next step.

That means you’re likely missing high-value opportunities every single month — training bookings, Circulus implementations, eLearning access, and discovery conversations with organisations that genuinely need what you offer.

Main Issues Identified on your website

1. Weak Lead Generation & Conversion

   • No contact forms (on homepage), email capture, or lead magnets with gated content.

   • Downloads (factsheets, brochures) are direct PDF links with no email collection.

   • No way to qualify visitors (e.g., are they a practitioner, local authority, or organisation?).

   • Very few clear Calls-to-Action (CTAs) for booking training, demos, consultations, or discovery calls.

     
     

2. Poor User Flow & Navigation

   • The site feels more like an informational brochure than a sales/lead tool.

   • Navigation is limited and unclear (no prominent menu for Services, Training, Circulus, Resources, About, Contact).

   • Content is long and text-heavy with repetitive factsheet mentions, making it overwhelming.

     
     

3. Missing Qualification & Personalization

   • No segmentation for different audiences (Local Authorities vs individual practitioners vs organisations).

   • No dynamic content or conditional logic to show relevant resources based on visitor intent.

     
     

4. Limited Nurturing & Follow-up

   • No email signup for newsletter, resource updates, or nurture sequences.

   • No automated follow-up after someone downloads a factsheet or visits the e-learning hub.

     
     

5. Trust & Authority Elements Underused

   • Client logos and one testimonial exist but are not prominently displayed or categorized.

   • Founders’ profiles are good but could be leveraged better with video or stronger social proof.

     
     

6. Technical & Experience Gaps

   • No booking system for training sessions or Circulus demos.

   • No clear path to “Get in Touch” that captures intent.

   • The blog section is underdeveloped and not connected to lead capture.

   • No urgency/scarcity for the 2026 Conference or limited training slots.

     
     

7. Overall The site has strong, credible content and good positioning in the family relationships / children’s services space, but it functions as a static information hub rather than a client acquisition system. This likely results in many visitors leaving without taking action.

   
   

8. Outdated copyright info that gives visitors the impression that the site is not well maintained.

What you need

A professional, high-converting website that automatically attracts the right audience (Local Authorities, children’s services teams, and practitioners), qualifies them in real time, and turns your existing traffic into a predictable pipeline of booked discovery calls, Circulus demos, training bookings, and resource purchases — without spending another pound on ads.

In short:

Turn your strong positioning into a reliable growth engine for We Are Amity.

The Offer

Instead of a basic redesign, I will build you the 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗦𝘆𝘀𝘁𝗲𝗺 (𝗪𝗶𝘅 + 𝗩𝗲𝗹𝗼)

This is a complete conversion architecture specifically designed for your work in family relationships, parental conflict, family voice (Circulus), and professional training.

How I'd Build This (Fast + Scalable)

1. Smart Lead Qualification Engine (Velo) — the exact multi-step form we mapped (60–90 seconds, conditional logic, auto-tagging, CRM routing).

2. Conversion-Optimised User Journey — homepage and key pages redesigned with value-first flow and strategic CTAs that guide visitors to the right action.

3. Circulus Dedicated High-Conversion Landing Page — turns “nearly 70 authorities” into instant demo requests.

4. Gated Resource & Lead Magnet System — all factsheets, brochures, and hub content now capture email + intent and trigger nurture sequences.

5. Dynamic Personalisation Layer (Velo) — different testimonials, resources, and CTAs shown based on whether the visitor is a Local Authority, practitioner, or manager.

6. Booking & Demo System — integrated calendar with pre-qualification questions, automated reminders, and zero no-shows.

7. Testimonial & Authority Engine — dynamic, filterable testimonials + logo carousel categorised by service.

8. Tracking & Continuous Optimisation Layer — custom event tracking + simple dashboard so you can see exactly what’s working.

Bonuses:

• Done-for-you lead-magnet strategy

• 30 days of post-launch optimisation & A/B testing

• Member Area / Client Portal starter for future training or Circulus clients

Guarantees (I take all the risk):

Results Guarantee: If you don’t see a clear increase in lead quality and booking volume within 60 days of launch, I keep optimising at zero extra cost until you do.

Availability:

I only take on 2 system builds per month to guarantee white-glove delivery. One slot is already taken for April. That leaves exactly one slot open. If we move forward today, your Amity Opportunity Acquisition System will be live before the end of April — perfectly timed for your 2026 Conference push and peak Local Authority planning season.

Timeline & Effort:

Total delivery: 14–21 working days.

Your part:

One 30-minute alignment call + Wix access. I handle everything else end-to-end.

Next Step (takes 10 seconds) Just reply with “Let’s map it”.

I’ll immediately send you:

1. A 1-page visual “before vs after” of your current site vs the new system.

2. The booking link for our 30-minute call to lock in your slot.

This offer is incomparable — no other Wix designer or agency is selling a purpose-built opportunity acquisition system with Velo automation, dynamic personalisation, and these guarantees for the type of services you offer.

Looking forward to turning your excellent work and credibility into a steady flow of high-value opportunities.

Reply “Let’s map it” on LinkedIn and I’ll know you're interested in getting my help.

Best,

Sadique Habibullah

Wix-certified Velo Developer

Wix Legend Partner

Wix Squad – Building Conversion Systems for Purpose-Driven Organisations